New at the Pine Ridge Mall: Two new retailers announce opening dates, rue21 to expand

Sep 5th, 2016 | By | Category: Business news, Featured, Retail, Services
Two stores at the Pine Ridge Mall recently announced opening dates, and a third is remodeling. Discount Tire, top, will open on Oct. 1. And Pro Image Sports, bottom right, will move into the former Aeropostale location on Sept. 15. Further, rue21 is adding 2,600-square-feet of space, as well as a plus-size line as part of a major remodel. (Submitted Photo)

Two stores at the Pine Ridge Mall recently announced opening dates, and a third is remodeling. Discount Tire, top, will open on Oct. 1. And Pro Image Sports, bottom right, will move into the former Aeropostale location on Sept. 15. Further, rue21 is adding 2,600-square-feet of space, as well as a plus-size line as part of a major remodel. (Submitted Photo)

By Sarah Glenn/Idaho State Journal

CHUBBUCK — Customers of rue21 at the Pine Ridge Mall will see a whole new store when it reopens in November.

The trendy teen retailer is adding more than 2,600 square feet of retail space, knocking out a wall and taking over the empty storefront next door. All this new space will accommodate rue21’s plus-size line, called rue+. The store will now sell sizes up to 4X and up to a 24 pants size.

“It is something that not a lot of places around here have,” said assistant store manager Morgan Anderson. “We are so excited to be able to offer it.”

While the remodeling work is going on, rue21 will continue to operate, moving next to Bath and Body Works. To make the move, the store will close Sept. 12 and 13 and reopen in its temporary location on Sept. 14. Following the remodel, they will move back to their current location.

Store management estimates that the remodeled and expanded location will reopen around Nov. 10.

“It will be much bigger with more merchandise,” Anderson said.

Currently, rue21 covers 4,238 square feet, according to Pine Ridge Mall management. After the remodel, it will stand at 6,934 square feet.

The rue21 store has been in the Pine Ridge Mall since 2013. It is a chain, meaning that the parent company, headquartered near Pittsburgh, Pennsylvania, is paying the bill for the remodeling and expansion. The rue21 n Idaho Falls recently completed a similar project.

Overall, rue21 operates more than 1,100 stores in shopping malls, outlets and strip centers in 48 states.

Pro Image Sports

The empty location where Aeropostale used to operate won’t be empty for long. Pro Image Sports is moving into the Pine Ridge Mall with a grand opening set for Sept 15.

The sports apparel franchise sells team logo sports apparel, including jerseys, hats and novelty items.

In 1985, brothers Chad & Kevin Olsen open the first Pro Image store at ZCMI Center in Salt Lake City, Utah. Unable to find authentic sports apparel for their children unless they attended a game, the Olsens decided to start their own business so they would never have that problem again.

One year later, the Pro Image at ZCMI Center was so successful, the brothers quickly begin franchising the concept and it became one of the fastest growing franchises in the country.

During its formative years, then-Pro Image CEO Chad Olsen received the Entrepreneur of the Year award from President George H. Bush in 1989.

The store is a privately owned franchise. And according to Pine Ridge Mall management, it has a seven-year lease.

Discount Tire

Although construction dust is still flying, the Discount Tire store at the Pine Ridge Mall has targeted an opening date of Oct. 1.

Facing Yellowstone, Discount Tire will be one of the company’s new prototype stores. The floorplan differs from other Discount Tires. It features 7,000 square feet of space that includes a larger showroom and customer waiting area.

The product selection is also tailored to Southeast Idaho. Store owners are stocking their inventory with a larger selection of all-weather and winter tires to accommodate customers for the upcoming winter driving season.

Company officials say the store will employ between 15 and 20 full-time and part-time employees.

The Yellowstone Avenue location is the sixth Discount Tire store opened in Idaho. Further, a company representative said in an e-mail that Discount Tire plans to bring a few more stores to Idaho later this year, as well as in early 2017.

Discount Tire, based in Scottsdale, Ariz., is the world’s largest tire and wheel retailer. The company does business under the trade name Discount Tire in most of the U.S., and as America’s Tire in parts of California. The company currently operates more than 900 stores in 31 different states. Discount Tire is a privately owned company, not a franchise.

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